Mozaic is a platform that helps people explore what's around them through an interactive, AR labeled map of nearby hot spots.
ROLE + TEAM
I partnered with a full stack developer to bring this project to life. I took care of all the design aspects from UX and UI design to Prototyping and interaction simulation.
I've always been bothered by large chain retailers overtaking small and local businesses and wanted to design a solution.
I hypothesized that most people choose convenience at large retailers due to the risk going outside of what they know and thus breaking their routines. I dove into research surrounding gentrification and routines to see if I could glean something actionable.
Through primary sources, I found that rising land values and larger retailers are pricing out smaller shops around the country, and also discovered that most people (80%) find themselves stuck in a routine that they don't necessarily enjoy.
80% of people feel like they're stuck in a routine they don't enjoy.
USER JOURNEY MAP
Following research, I created a user journey map to illustrate where Mozaic could innovate.
I believed that if people had contextualized information about what's around them, they'd leverage this information to make decisions about where to head to next and potentially opt to trying out smaller businesses and breaking their routines.
After creating the user journey, I developed user personas to contextualize Mozaic's user base.
Gina is always traveling and frequently finds herself in situations where she's unfamiliar with her surroundings.
Steven prefers to stay more locally, but he still loves checking out new neighborhoods to find the hidden gems.
I put together a userflow for this app with the idea of it being centrally organized around the home screen and the business cards for the neighborhood spots. Below is an example of a location card flow.
WIREFRAMES + MOCKUPS
After completing the user flow, I created wireframes in Sketch and through multiple design iterations and user testing brought them up to HiFi mockups.
I wanted this app to be a complement to the physical world and not a supplement for it, so I pulled color inspiration from nature.
After user testing, I bumped up the saturation of these colors based on feedback, leading to more of an exciting color pop.
INITIAL USER TESTING
I conducted 12 user tests on usertesting.com that evaluated three of the app's main flows. Below are some of the tasks the participants were asked to complete.
USER TESTING RESULTS
The user tests also got a pulse on people's overall opinions of Mozaic. They also provided valuable feedback for some of its shortcomings such as the initial color scheme and some nav suggestions.
Average Rating (8/10)
Median Rating (9/10)
Most Common Rating (10/10)
MOZAIC HIFI MOCKUPS
I incorporated all of the updates from user testing to develop HiFI mockups of Mozaic.
EXPLORE YOUR WORLD
Mozaic helps you explore the world around you by surfacing content specific to your location.
Mozaic shows you what's near through an interactive AR map.
You can search for places both near and far and get a glimpse of what they have to offer.
Customize your search to tailor results to what specifically interests you.
CREATE YOU OWN REALITY
Use Mozaic to explore the world around you and bookmark what interests you most. You can even create unique map layers out of your favorite places.
You can find locations and products you've bookmarked in the Saved section.
Create Tiles out of your favorites to tailor your experience on Mozaic.
Share your Tiles with the world so they can explore through your lens.
Activate your custom Tiles through the main nav just like any other Tile.
ECOMMERCE CONVENIENCE WITHOUT THE WAIT
Use Mozaic to explore what's around you and what those places have to offer. You can even go as far as purchasing a product.
Explore what places have to offer through Mozaic's Location Cards. Bookmark shops and products alike.
Get an in depth look at what stores have to offer and if you see something you like, go ahead and purchase it.
Conveniently pay with Apple Pay using just one touch.
Redeem your voucher in store to quickly claim your product without a wait.